Design & Grow
YOUR DREAM CREATIVE BUSINESS
TAKE YOUR CREATIVE BUSINESS TO THE NEXT LEVEL
Design & Grow gives you the strategy, systems and support to attract better clients, make more money, and build a business you love — with greater clarity and confidence.
For committed interior designers and creative business owners ready to grow smarter, not harder.
Sound familiar?
You love what you do.
You have a creative business you’re passionate about.
But without a clear plan, it’s hard to grow the type of business you really want — one that supports & sustains you creatively, financially, and personally.
You feel stuck
because what you’ve tried so far hasn’t worked — and you’re not sure what to do next to actually move the needle.
You’re uncertain
if your business will ever
give you the income, time,
and freedom to make all your effort worthwhile.
You’re doubting
if success is even possible for you — your confidence is slipping and it feels like time is running out. You can’t keep going on like this.
You really want to make this business work for you…
Good News!
There’s An Easier Way
STEP 01
GENERATE QUALITY LEADS
Market your work in a way that feels aligned — and consistently attracts high-quality enquiries.
STEP 02
SELL WITH EASE
Communicate your value with confidence, set boundaries, and price for profit to convert the right clients and customers.
STEP 03
BUILD MOMENTUM
Put simple systems in place to create sustainable growth — without burning yourself out.
Hi, I’m Natalie Walton
I’m here to help you build a creative business that’s not only successful, but sustainable — so you can enjoy more freedom, fulfilment, and flow.
Why? Because I’ve spent the past decade navigating the tension between being a creative and an entrepreneur – and I know how challenging it can be without the right support. I wish someone had handed me a roadmap when I started to help me avoid the many mistakes and challenges along the way.
I began with no skills, no experience, no money and no followers, and didn’t know how to turn my passion into a profession. Since then, I have built thriving service and product-based businesses, created a meaningful body of work, and published four bestselling books — all while raising a family of six.
Now, I want to share what’s possible — and give you the strategic support to make it happen.
Let’s grow the business (and life) you really want!
It’s Time To…
Know Your Strategic Plan
No more winging it. It’s time to focus on simple strategies that align with your goals and alleviate the daily friction points that are slowing your growth and weighing you down.
Create Magnetic
Marketing
Streamline your messaging and stand out from the crowd with compelling offers that attract the RIGHT clients – those who value your worth and WANT to pay.
Grow With Guidance
When you join D&G, you no longer have to figure it out on your own. Get support, encouragement and guidance to keep moving forward and get REAL RESULTS.
Together, We Can…
Attract Your Dream Clients
So you can do more of what you love.
Create a Profit Roadmap
So you can cut straight to the strategies that work.
Implement Scaling Systems
So you can delegate and free up your time.
Make Confident Decisions
So you can stop second-guessing yourself.
Make Your Business Less Reliant On YOU
So you can enjoy true time freedom.
is the ONLY creative business program for professional creatives to get exclusive coaching and insider insights from an industry expert so you can simplify and accelerate your path to success.
Design & Grow
What You’ll Get Inside
Design & Grow
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DEEP-DIVE SHARING
Video Trainings
Access deep dive video trainings from Natalie on specific strategies for your creative business based on what’s working right now. -
TIME-SAVING SYSTEMS
Tips, Tools & Templates
Download easy-to-use templates, tools and resources to help you create smarter systems for your business and get more done in less time.
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REAL-TIME FEEDBACK
Live Q&A Sessions
Join regular LIVE group coaching calls to connect in real time, share your wins, and get support and guidance from Natalie and fellow creative business owners. -
GROUP SUPPORT
Live Co-working Sessions
Join regular LIVE Coworking Sessions to focus on your most important work with the support of your D&G peers.
GO DEEPER WITH EXCLUSIVE BONUSES
➕ COURSE CREATION MASTERCLASS
➕ EXCLUSIVE PRIVATE TOUR INSIDE MY BUSINESS
➕ SIX-FIGURE LAUNCH SECRETS
MEET WITH NATALIE 1:1 EVERY QUARTER
➕ 1:1 COACHING WITH AN INDUSTRY EXPERT FOR INSIDER INSIGHTS
➕ GET UNSTUCK, STAY ACCOUNTABLE AND KNOW YOUR NEXT MOVE
➕ BRING YOUR BIGGEST QUESTIONS AND GET REAL-TIME HONEST “GENTLE BUT FIRM” FEEDBACK
But… Design & Grow isn’t the right program for everyone.
D&G IS RIGHT FOR YOU IF…
✔️ You have an established product or service business
✔️ You are resourceful and resilient – an action taker – and you’re ready to create the best version of yourself, your business and your life
✔️ You are ready to invest in your growth to make your dreams a reality
IT WON’T BE A GOOD FIT IF…
X You don’t have a business yet or aren’t sure what you really want to do
X You don’t enjoy encouraging others or sharing the lessons you’ve learned
X You tend to make excuses when it comes to doing the work to grow your business and achieve your revenue goals
“Life changing! Since starting Design & Grow I feel so much more focused and confident that I can achieve what I dream. I’ve felt a shift from sitting in self doubt to action. I’m putting 100% into my photography and enjoying it again with a renewed sense of excitement and energy.”
Anna Hamilton
Photographer
“Design & Grow is amazing! Natalie helps take away all the noise of business, and it has helped me feel so focussed and inspired.”
Alana Fletcher
Interior Designer
“The accountability is amazing. Design & Grow has really helped me focus and made me more productive, and given me more clarity.”
Emily Chalmers
Interior Stylist
Am I in the right place?
If you’re an interior designer, stylist, photographer, coach, content creator, course creator, have an Airbnb, or run a homewares shop, your fellow creatives are waiting for you inside the Design & Grow Community.
“I just signed up!
What do I do first?”
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Submit Your Registration Survey
After signing up, you will be directed to a page with the Registration Survey, which will help Natalie better understand your business and goals.
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Schedule Your 1:1 with Natalie
Book your first quarterly 1:1 with Natalie and subscribe to D&G AddEvent calendar to save upcoming group sessions to your personal calendar in your local time.
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Connect Inside the Community
Come introduce yourself by posting in the Community! Let the group know if you want to start or join an Accountability Pod and we’ll help connect you.
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Watch the Kickstart Session
You’ll see a 1-hour Kickstart Session where Natalie shares everything you need to know to hit the ground running in the program.
Ready? Let’s do this!
1. Choose a Monthly or Yearly Membership
(No difference in benefits!)
2. Complete the Secure Checkout
3. Complete the Registration Form to get Instant Access!
“Sustaining connections”
“Being an independent business owner can sometimes feel isolating… That sense of being in a silo can be lonely. When Natalie created this group, I immediately felt that it was a place where I could find community, support, and people who were on the same journey of turning their passions into thriving businesses.
One of the most valuable things I’ve gained from Design & Grow is the opportunity to connect with so many other women who are on similar paths. We have pods where we meet regularly to discuss the challenges and wins in our careers.
We talk about what’s working, what’s not, and most importantly, we support each other. Whether it’s offering encouragement or sharing a pep talk, these connections have been incredibly sustaining.
When I decided to pursue a career in architectural illustration, I wanted to make sure it was something sustainable that I could truly commit to. With Design & Grow, I’ve found the motivation and energy I needed to keep pushing forward.
Natalie’s group provides the perfect environment to stay inspired, stay on track, and give my all to my creative business.”
Alina Myklebust
Architectural Illustrator
Truckee, California, USA
“Ongoing support”
"When I first joined Design & Grow, I wasn’t sure what to expect, but I quickly realized how inspiring it was. Natalie became someone who was genuinely on my side, helping me evolve both personally and professionally. Her generosity in sharing her knowledge and support has been incredible.
One of the most valuable aspects of D&G is the individual pods. These pods create an intimacy within the program that’s unmatched. Through them, I’ve made friendships that I believe will last a lifetime. For instance, a member of my Pod encouraged me to come to L.A. — and I said, 'Yes, I should, and I will!' Those connections are priceless.
Natalie is amazing at what she does. She has such a deep understanding of business and how to help others grow. Business isn’t my strength, and having her always there to remind me of its importance — especially when it’s easy to convince myself that it’s not — is so valuable.
What really sets Design & Grow apart is its ongoing support throughout the year. It’s not just a coaching program that ends after a few weeks.
It feels like an extension of my business, with continuous reminders and strategies that keep me on track. I’ve done other programs before that had a set duration, and once they were over, the momentum faded. Design & Grow changes that. The constant reminder and support is a game-changer."
Susana Goss
Principal Designer @shedcollaborative
North Carolina, USA
“I needed a community”
"I joined Design & Grow because I felt I needed a community where I could both learn and share experiences.
The best part of the program for me has been hearing others’ experiences. I’ve thoroughly enjoyed my one-on-one sessions with Natalie — these have been invaluable — and I’ve also realized how often we forget that others might be facing similar struggles or have the same questions about their businesses.
Since joining Design & Grow, I’ve seen my progress firsthand. The program has helped me work through key phases of business growth, allowing me to gain a clear and honest understanding of what I’m doing, what I want to do, and how to get there without feeling completely overwhelmed.
I truly appreciate the connections I’m making, and I’m grateful for a program that offers a realistic approach to navigating the business process as a creative. It’s been a valuable experience and one that has helped me grow both personally and professionally."
Andraleia Burch-Villand
Licensed General Contractor
Silver Lake, California, USA
“Invaluable sounding boards”
"I enrolled in Design & Grow about a year ago, and it’s been such a wonderful community.
One of the highlights for me has been the pods — I meet with my pod every other week, and they’ve become invaluable sounding boards for any questions I have about my business.
The one-on-one sessions with Natalie are also incredibly helpful. It’s amazing to run things by her and get her take on things, especially given her vast experience in the industry.
I also love the monthly workshops she puts on, which provide so much insight. The community board and all the other resources within the program make it such a comprehensive experience.
I’m so grateful for everything I’ve learned this year, and I’m excited to continue growing into 2025!"
Lauren Kellim
Interior Designer @humbleandgrand
Ventura, California, USA
Love it, or your money back.
Join Design & Grow risk-free.
This program has the power to make your wildest dreams a reality.
Give it a try, and if you’re not satisfied, let us know within 14 days. Email the reason for your dissatisfaction and we’ll refund your investment in full.
No ‘cancellation fees.’
FAQs
What is Design & Grow, and how can it help me?
Design & Grow (D&G) is a membership program designed for professional creative entrepreneurs in the interiors industry and beyond.
D&G offers exclusive coaching from interiors industry expert Natalie Walton, monthly live Q&A sessions, in-depth resources like templates and workbooks, and a supportive community of like-minded creatives.
It’s best suited to professional creatives who are ready to elevate their business, attract their ideal clients, and grow with confidence.
How is D&G different from other coaching programs or courses out there?
Design & Grow is a coaching program, not just a course. Inside D&G, you’ll receive personalised guidance from an industry expert, along with ongoing accountability and support.
D&G is designed to help you achieve real results by focusing on implementation and action, not just theory.
With live coaching, 1:1 sessions, and a like-minded global community, you’ll have the tools and support you need to achieve your goals.
What is included in the Design & Grow membership?
As a D&G member, you'll get:
✔️ Monthly Group Coaching: Deep-dive video trainings, live Q&A sessions, and live coworking sessions.
✔️ Quarterly 1:1 Coaching: Personalised coaching check-ins with Natalie to focus on your next right move.
✔️ Exclusive Bonuses: Including access to the Course Creation Masterclass, a private tour of Natalie’s business, and more.
✔️ Live Planning Workshops: Annual workshops to connect with fellow creatives in the real world.
✔️ A Supportive Community: Network and collaborate with fellow creative entrepreneurs who understand your journey.
How do I get started?
Getting started is easy!
Choose your preferred membership option here (monthly or yearly).
Complete your secure checkout.
Fill out the registration survey to help Natalie understand your goals.
Get immediate access to Design & Grow!
Is there a difference between the monthly and yearly membership?
Both memberships give you access to the same content and benefits, including quarterly 1:1 coaching with Natalie, live sessions, and ongoing support.
→ Monthly Membership: Pay as you go at US$97 per month for financial flexibility.
→ Yearly Membership: Pay once per year at US$970 USD (save US$194, equivalent to 2 months free). The yearly membership is ideal if you’re committed to long-term growth and want to save.
How can I pay for the membership?
You can pay in USD, AUD, GBP, EUR, or CAD here via our secure payment processing platform. We accept PayPal, Google Pay, Apple Pay, and standard credit cards like VISA and Mastercard. You have the option to pay monthly at US$97 or yearly at US$970 (a discount equal to two months free).
What happens after I join?
Once you join, you'll:
Complete your registration survey to help us understand your business goals.
Subscribe to the D&G event calendar which has all the details for the upcoming Zoom sessions.
Book your first quarterly 1:1 with Natalie.
Connect with fellow members and start collaborating!
Attend your first Kickstart Call and get personalized guidance from Natalie.
How do I know if D&G is the best coaching program for me?
Design & Grow is ideal for professional creatives who are serious about growing their businesses. If you’re ready to invest in yourself, implement proven strategies, and take consistent action, then this program is for you.
It’s perfect for interior designers, stylists, photographers, coaches, content creators, and anyone who has an established creative business but wants the strategies, systems, structure and support to reach the next level.
What is the long-term commitment?
You are not locked into a specific time frame within the program — you can stay on a monthly plan or switch to yearly at any time.
That being said, we strongly recommend committing to the program for a minimum of 6 months so you get at least two private coaching sessions with Natalie and have enough runway to implement the strategies and hit your goals.
How much time should I set aside each week for the program?
The amount of time you dedicate is up to you. However, we recommend setting aside around 2-3 hours per week.
This will give you enough time to watch the newest training videos, catch up on any replays, participate in live sessions, and apply new strategies to your creative business.
You may wish to carve out more time per week to go through the always-expanding library of bonus materials, including templates and resources to streamline your business.
The saying holds true for Design & Grow: The more you put in, the more you'll get out!
What if I need to cancel my membership?
We strongly recommend joining the program for a minimum of 6 months to get the full benefit. That said, we know circumstances can change, which is why we provide the option to cancel your membership at any time. For details on refunds and cancellations, please refer to the Terms & Conditions here.
Design & Grow
YOUR DREAM CREATIVE BUSINESS
TERMS & CONDITIONS | PRIVACY POLICY | CONTACT US
© NATALIE WALTON