Design & Grow
YOUR DREAM CREATIVE BUSINESS
Thrive in
your creative business
so you can design a
life you love!
Enjoy financial & time freedom — doing work
you love in alignment with what matters most.
Get Strategies, Systems & Support You Need To Succeed — Starting Today!
Get Exclusive Group Coaching with an Interiors Industry Leader
Sound familiar?
You love what you do.
You have a creative business you’re passionate about.
But you don’t have a plan to grow your dream business.
You worry about whether your business will ever give you the freedom you really want & need right now.
You feel stuck as the strategies you’ve tried haven’t worked and you don’t know your next best move.
You start to lose confidence you can make it happen and struggle to believe it will work.
There’s a better way!
You don’t have to
go it alone.
FREEDOM
Set your own hours, work on your terms and charge what you want.
ALIGNMENT
Do the work that lights you up.
Leave a lasting impact.
GROWTH
Create a lead flow system to attract your dream clients on repeat.
Hi, I’m Natalie Walton
I am dedicated to helping you build your creative business into a wild success so you can enjoy time and financial freedom.
Why? Because I have spent the past decade balancing being a creative and an entrepreneur, and wish someone had been able to guide me on my journey so I could have avoided the many mistakes and challenges along the way.
I began with no skills, no experience, no money and no followers, and have since built successful service and product businesses that have enabled me to do the most creative, rewarding and impactful work of my life – including publishing four bestselling books.
I want to share what’s possible and give you the roadmap to get there.
Let’s transform your business!
What does this look like?
I’M HERE TO HELP YOU…
✔️ Attract Your Dream Clients
So you can make more money doing what you love
✔️Implement Scaling Systems
So you can delegate and free up your time
✔️Create a Clear Profit Roadmap
So you can cut straight to the strategies that work
✔️Make Confident Business Decisions
So you can stop second-guessing yourself
✔️Make Your Business Less Reliant On YOU
So you can enjoy true time freedom
INTRODUCING…
Design & Grow
YOUR DREAM CREATIVE BUSINESS
The ONLY creative business program for professional creatives to get exclusive coaching and insider insights from an industry expert so you can simplify and accelerate your path to success.
Get a Clear
Strategic Plan
No more winging it. It’s time to focus on simple strategies that align with your goals and alleviate the daily friction points that are slowing your growth and
weighing you down.
Be Magnetic
With Your Marketing
Streamline your messaging and stand out from the crowd with compelling offers that attract the RIGHT clients – those who value your worth and WANT to pay.
Grow With
Expert Guidance
When you join D&G, you no longer have to figure it out on your own. Get support, encouragement and guidance to keep moving forward and get REAL RESULTS.
What You’ll Get
Every Month
-
WHAT'S WORKING RIGHT NOW!
Week 1 – Video Training
Watch the newest deep dive video training from Natalie on a specific strategy for your creative business based on what’s working right now. -
TIME-SAVING SYSTEMS
Week 2 – Template , Tip or Tool
Get a new template, tool or resource to help you create smarter systems and get more done in less time.
-
REAL-TIME FEEDBACK
Week 3 – Live Q&A Session
Join the monthly LIVE Q&A coaching call to connect in real time, share your wins, and get feedback from Natalie and the group of experienced creative business owners. -
ACCOUNTABILITY IN ACTION
Week 4 – Live Co-working Session
Join the LIVE Coworking Session to focus on your most important work with the support of your D&G peers.
PLUS…
GO DEEPER WITH EXCLUSIVE BONUSES
➕ MY POPULAR COURSE CREATION MASTERCLASS
➕ A PRIVATE TOUR INSIDE THE INNER WORKINGS OF MY BUSINESS
➕ SECRETS TO A 6-FIGURE LAUNCH AND HOW YOU CAN APPLY THIS TO YOUR CREATIVE BUSINESS
NEW BONUS MATERIALS ADDED MONTHLY!
JOIN LIVE PLANNING WORKSHOPS
➕ CONNECT WITH FELLOW CREATIVE BUSINESS OWNERS AROUND THE WORLD
➕ JOIN A DEEP DIVE PLANNING WORKSHOP IN THE US, UK OR AUSTRALIA LED BY NATALIE WALTON
➕ 2025 DATES & LOCATIONS TO BE ANNOUNCED SOON!
MEET WITH NATALIE 1:1
EVERY QUARTER
➕ 1:1 COACHING WITH AN INDUSTRY EXPERT FOR INSIDER INSIGHTS
➕ GET UNSTUCK, STAY ACCOUNTABLE AND KNOW YOUR NEXT MOVE
➕ BRING YOUR BIGGEST QUESTIONS AND GET REAL-TIME HONEST “GENTLE BUT FIRM” FEEDBACK
But… Design & Grow isn’t the right program for everyone.
D&G IS RIGHT FOR YOU IF…
✔️ You have an established product or service business
✔️ You are resourceful and resilient – an action taker – and you’re ready to create the best version of yourself, your business and your life
✔️ You are ready to invest in your growth to make your dreams a reality
IT WON’T BE A GOOD FIT IF…
X You don’t have a business yet or aren’t sure what you really want to do
X You don’t like encouraging others or sharing the lessons you’ve learned
X You tend to make excuses when it comes to doing the work to grow your business and achieve your revenue goals
Life changing!
Since starting Design & Grow I feel so much more focused and confident that I can achieve what I dream. I’ve felt a shift from sitting in self doubt to action.
I’m putting 100% into my photography and enjoying it again with a renewed sense of excitement and energy.
Anna Hamilton
Photographer
Design & Grow is amazing! Natalie helps take away all the noise of business, and it has helped me feel so focussed and inspired.
Alana Fletcher
Interior Designer
The accountability is amazing. Design & Grow has really helped me focus and made me more productive, and given me more clarity.
Emily Chalmers
Interior Stylist
Am I in the right place?
If you’re an interior designer, stylist, photographer, coach, content creator, course creator, have an Airbnb, or run a homewares shop, your fellow creatives are waiting for you inside the Design & Grow Community.
What Happens After I Join?
-
Step 1 – Submit Your Registration Survey
After signing up, you will be directed to a page with the Registration Survey, which will help Natalie better understand your business and goals.
-
Step 2 – Schedule Your 1:1 with Natalie
Book your first quarterly 1:1 with Natalie and subscribe to D&G AddEvent calendar to save upcoming group sessions to your personal calendar in your local time.
-
Step 3 – Connect Inside the Community
Come introduce yourself by posting in the D&G Community page! Add a note if you want to start or join an Accountability Pod and we’ll help connect you.
-
Step 4 – Attend the Kickstart Call
Join fellow new members for a 1-hour live session with Natalie where you’ll learn everything you need to know to hit the ground running in the program.
Doors Now Open!
Join D&G now in under 2 minutes:
1. Choose a monthly or
yearly membership below
(you’ll get all the same benefits).
2. Enter your details via the secure checkout page and create your password.
3. You’re in! Complete your registration survey to get instant access to D&G.
Alina Myklebust
Architectural Illustrator
Truckee, California, USA
D&G Member
“Sustaining connections”
“Being an independent business owner can sometimes feel isolating… That sense of being in a silo can be lonely. When Natalie created this group, I immediately felt that it was a place where I could find community, support, and people who were on the same journey of turning their passions into thriving businesses.
One of the most valuable things I’ve gained from Design & Grow is the opportunity to connect with so many other women who are on similar paths. We have pods where we meet regularly to discuss the challenges and wins in our careers.
We talk about what’s working, what’s not, and most importantly, we support each other. Whether it’s offering encouragement or sharing a pep talk, these connections have been incredibly sustaining.
When I decided to pursue a career in architectural illustration, I wanted to make sure it was something sustainable that I could truly commit to. With Design & Grow, I’ve found the motivation and energy I needed to keep pushing forward.
Natalie’s group provides the perfect environment to stay inspired, stay on track, and give my all to my creative business.”
Susana Goss
Principal Designer @shedcollaborative
Raleigh, North Carolina, USA
D&G Member
“Ongoing support”
"When I first joined Design & Grow, I wasn’t sure what to expect, but I quickly realized how inspiring it was. Natalie became someone who was genuinely on my side, helping me evolve both personally and professionally. Her generosity in sharing her knowledge and support has been incredible.
One of the most valuable aspects of D&G is the individual pods. These pods create an intimacy within the program that’s unmatched. Through them, I’ve made friendships that I believe will last a lifetime. For instance, a member of my Pod encouraged me to come to L.A. — and I said, 'Yes, I should, and I will!' Those connections are priceless.
Natalie is amazing at what she does. She has such a deep understanding of business and how to help others grow. Business isn’t my strength, and having her always there to remind me of its importance — especially when it’s easy to convince myself that it’s not — is so valuable.
What really sets Design & Grow apart is its ongoing support throughout the year. It’s not just a coaching program that ends after a few weeks.
It feels like an extension of my business, with continuous reminders and strategies that keep me on track. I’ve done other programs before that had a set duration, and once they were over, the momentum faded. Design & Grow changes that. The constant reminder and support is a game-changer."
Andraleia Burch-Villand
Licensed General Contractor
Silver Lake, California, USA
D&G Member
“I needed a community…”
"I joined Design & Grow because I felt I needed a community where I could both learn and share experiences.
The best part of the program for me has been hearing others’ experiences. I’ve thoroughly enjoyed my one-on-one sessions with Natalie — these have been invaluable — and I’ve also realized how often we forget that others might be facing similar struggles or have the same questions about their businesses.
Since joining Design & Grow, I’ve seen my progress firsthand. The program has helped me work through key phases of business growth, allowing me to gain a clear and honest understanding of what I’m doing, what I want to do, and how to get there without feeling completely overwhelmed.
I truly appreciate the connections I’m making, and I’m grateful for a program that offers a realistic approach to navigating the business process as a creative. It’s been a valuable experience and one that has helped me grow both personally and professionally."
Lauren Kellim
Interior Designer @humbleandgrand
Ventura, California, USA
D&G Member
“Invaluable sounding boards”
"I enrolled in Design & Grow about a year ago, and it’s been such a wonderful community.
One of the highlights for me has been the pods — I meet with my pod every other week, and they’ve become invaluable sounding boards for any questions I have about my business.
The one-on-one sessions with Natalie are also incredibly helpful. It’s amazing to run things by her and get her take on things, especially given her vast experience in the industry.
I also love the monthly workshops she puts on, which provide so much insight. The community board and all the other resources within the program make it such a comprehensive experience.
I’m so grateful for everything I’ve learned this year, and I’m excited to continue growing into 2025!"
Love it, or your money back.
Join Design & Grow risk-free.
This program has the power to make your wildest dreams a reality.
Give it a try, and if you’re not satisfied, let us know within 14 days. Email the reason for your dissatisfaction and we’ll refund your investment in full.
No ‘cancellation fees.’
FAQs
What is Design & Grow, and how can it help me?
Design & Grow (D&G) is a membership program designed for professional creative entrepreneurs in the interiors industry and beyond. D&G offers exclusive coaching from interiors industry expert Natalie Walton, monthly live Q&A sessions, in-depth resources like templates and workbooks, and a supportive community of like-minded creatives.
It’s best suited to professional creatives who are ready to elevate their business, attract their ideal clients, and grow with confidence.
How is D&G different from other coaching programs or courses out there?
Design & Grow is a coaching program, not just a course. Inside D&G, you’ll receive personalised guidance from an industry expert, along with ongoing accountability and support.
D&G is designed to help you achieve real results by focusing on implementation and action, not just theory.
With live coaching, 1:1 sessions, and a like-minded global community, you’ll have the tools and support you need to achieve your goals.
What is included in the Design & Grow membership?
As a D&G member, you'll get:
✔️ Monthly Group Coaching: Deep-dive video trainings, live Q&A sessions, and live coworking sessions.
✔️ Quarterly 1:1 Coaching: Personalised coaching check-ins with Natalie to focus on your next right move.
✔️ Exclusive Bonuses: Including access to the Course Creation Masterclass, a private tour of Natalie’s business, and more.
✔️ Live Planning Workshops: Annual workshops to connect with fellow creatives in the real world.
✔️ A Supportive Community: Network and collaborate with fellow creative entrepreneurs who understand your journey.
How do I get started?
Getting started is easy!
Choose your preferred membership option (monthly or yearly).
Complete your secure checkout.
Fill out the registration survey to help Natalie understand your goals.
Get immediate access to Design & Grow and begin your journey to success!
What’s the difference between the monthly and yearly membership?
Both memberships give you access to the same content and benefits, including quarterly 1:1 coaching with Natalie, live sessions, and ongoing support.
→ Monthly Membership: Pay as you go at $297 USD per month for financial flexibility.
→ Yearly Membership: Pay once per year at $2,970 USD (save $594, equivalent to 2 months free). The yearly membership is ideal if you’re committed to long-term growth and want to save.
How can I pay for the membership?
You can pay in USD, AUD, GBP, EUR, or CAD here via our secure payment processing platform. We accept PayPal, Google Pay, Apple Pay, and standard credit cards like VISA and Mastercard. You have the option to pay monthly at $297 or yearly at $2,970 (a discount equal to two months free).
What happens after I join?
Once you join, you'll:
Complete your registration survey to help us understand your business goals.
Subscribe to the D&G event calendar which has all the details for the upcoming Zoom sessions.
Book your first quarterly 1:1 with Natalie.
Connect with fellow members and start collaborating!
Attend your first Kickstart Call and get personalized guidance from Natalie.
How do I know if D&G is the best coaching program for me?
Design & Grow is ideal for professional creatives who are serious about growing their businesses. If you’re ready to invest in yourself, implement proven strategies, and take consistent action, then this program is for you.
It’s perfect for interior designers, stylists, photographers, coaches, content creators, and anyone who has an established creative business but wants the strategies, systems, structure and support to reach the next level.
What is the long-term commitment?
You are not locked into a specific time frame within the program — you can stay on a monthly plan or switch to yearly at any time.
That being said, we strongly recommend committing to the program for a minimum of 6 months so you get at least two private coaching sessions with Natalie and have enough runway to implement the strategies and hit your goals.
How much time will this take each week?
The amount of time you dedicate is up to you. However, we recommend setting aside around 2-3 hours per week.
This will give you enough time to watch the newest training videos, catch up on any replays, participate in live sessions, and apply new strategies to your creative business.
You may wish to carve out more time per week to go through the always-expanding library of bonus materials, including templates and resources to streamline your business.
The saying holds true for Design & Grow: The more you put in, the more you'll get out!
What if I need to cancel my membership later?
We strongly recommend joining the program for a minimum of 6 months to get the full benefit. That said, we know circumstances can change, which is why we provide the option to cancel your membership at any time. For details on refunds and cancellations, please refer to the Terms & Conditions here.
Design & Grow
YOUR DREAM CREATIVE BUSINESS
P.S. Have other questions?
Get in touch: hello@nataliewalton.com
We’re here to help!
— Team Walton
TERMS & CONDITIONS | PRIVACY POLICY | CONTACT US
© NATALIE WALTON