Interior Designer Alana Fletcher On The Power Of Tenacity

Written By Natalie Walton
 
Photography by : Nataschia Wielink
Photography by : Nataschia Wielink
Photography by : Nataschia Wielink
Photography by : Nataschia Wielink

Freedom is a word that gets thrown around a lot when it comes to becoming your own boss. But for Alana Fletcher, going down the path of interior design almost 20 years ago has truly enabled her to create a family-friendly career, as a single mum to two children.

Come listen to our conversation where Alana shares:

  • How she got her first clients, and her number 1 referral source today.

  • How her pricing has evolved, and the model she now uses.

  • Why she kept her team deliberately small.

  • The importance of boundaries, and how she keeps communication in check.

Plus, so much more!


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THIS EPISODE FOCUSES ON

  • Alana’s path to Interior Design

  • Alana’s Design Philosophy

  • Alana’s Pricing and Client Education

  • Alana on sharing her knowledge with aspiring designers and plans.

  • Alana’s Processes for Success

 
 

Podcast production: Yaga Media

 
Natalie Walton
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